# Koalr Docs

> How to use Koalr: AI visibility monitoring, optimisation and reporting across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot and Claude.

- [Welcome to Koalr](https://docs.koalr.ai/index.md): Everything you need to monitor, understand and improve how AI platforms talk about your brand.
- [What is Koalr?](https://docs.koalr.ai/get-started/what-is-koalr.md): AI visibility intelligence: what Koalr measures, why it matters, and how it differs from SEO tooling.
- [How Koalr collects data](https://docs.koalr.ai/get-started/how-koalr-collects-data.md): Real prompts, real answers, stored in full. What runs, how often, and what the data does and does not represent.
- [How AI platforms build an answer](https://docs.koalr.ai/get-started/how-ai-answers-are-built.md): What happens between a buyer's question and the answer that names, or ignores, your brand. Read this once and every number in Koalr makes more sense.
- [What moves AI visibility](https://docs.koalr.ai/get-started/what-moves-visibility.md): The handful of things that make AI platforms name and cite a brand, in the order they usually pay off, and where each one lives in Koalr.
- [Quickstart](https://docs.koalr.ai/get-started/quickstart.md): Set up your first site and read your first results in about five minutes.
- [Reading your first run](https://docs.koalr.ai/get-started/reading-your-first-run.md): What the Dashboard is telling you after the first analysis, and how to turn it into a plan.
- [Navigating the app](https://docs.koalr.ai/get-started/navigating-the-app.md): What each item in the Koalr sidebar does, and where the account-level pages live.
- [Sites](https://docs.koalr.ai/set-up/sites.md): A site is one brand in one country. How to add, configure, pause and delete sites.
- [Prompts and topics](https://docs.koalr.ai/set-up/prompts-and-topics.md): The questions Koalr asks on your behalf, how they are grouped, and how to add, edit, accept and retire them.
- [Funnel stages](https://docs.koalr.ai/set-up/funnel-stages.md): How Koalr classifies each prompt by buyer intent, and why that changes what winning looks like.
- [Branded prompts](https://docs.koalr.ai/set-up/branded-prompts.md): Prompts that contain your brand name measure how AI talks about you, not whether it finds you. They are handled differently.
- [Competitors and brands](https://docs.koalr.ai/set-up/competitors-and-brands.md): The brands Koalr benchmarks you against, how it discovers new ones, and how to keep brand identities clean.
- [Countries and languages](https://docs.koalr.ai/set-up/countries-and-languages.md): One country per site, no exceptions. What that means for multi-market brands and for prompts that mention a place.
- [AI platforms](https://docs.koalr.ai/set-up/ai-platforms.md): The seven AI platforms Koalr tracks, on every plan, and how each behaves.
- [Runs and data freshness](https://docs.koalr.ai/set-up/runs-and-data-freshness.md): How often data refreshes, what Data as of means, how to start a run by hand, and why nothing changes until the next run.
- [Multi-site onboarding](https://docs.koalr.ai/set-up/multi-site-onboarding.md): Set up several brands at once, or one brand across many towns and cities with a shared taxonomy.
- [Dashboard](https://docs.koalr.ai/monitor/dashboard.md): Your command centre: headline numbers, the trend, platform and topic breakdowns, rankings, and how AI describes you.
- [Prompts](https://docs.koalr.ai/monitor/prompts.md): Every question you track: visibility, sentiment, competitors and platforms per prompt, in list, citation-grid and heatmap views.
- [Prompt detail](https://docs.koalr.ai/monitor/prompt-detail.md): One prompt in depth: performance, the trend, every captured answer, the brands named, the sources cited and the background searches.
- [Sources](https://docs.koalr.ai/monitor/sources.md): The domains and pages AI platforms cite in their answers, whether yours are among them, and where competitors get cited instead.
- [AI Traffic](https://docs.koalr.ai/monitor/ai-traffic.md): The visitors AI platforms actually send you, from your own Google Analytics, plus Google Search and Bing Search performance.
- [Competitors](https://docs.koalr.ai/monitor/competitors.md): How you stack up against the brands you track: the leaderboard, citations per brand, and the rivals Koalr discovers.
- [AI Search Index](https://docs.koalr.ai/monitor/ai-search-index.md): Google AI Overviews coverage and the shared source pool several AI platforms draw from, for brands with broad search demand.
- [Multi-Site Dashboard](https://docs.koalr.ai/monitor/multi-site-dashboard.md): Every site in your organisation compared side by side. Called Agency Dashboard for agencies.
- [GEO Audit](https://docs.koalr.ai/analyse/geo-audit.md): Generative Engine Optimisation: how well your pages are written for AI platforms to extract, quote and cite, with prioritised fixes.
- [GEO Audit page detail](https://docs.koalr.ai/analyse/geo-audit-page-detail.md): One page in depth: the score and its seven-category breakdown, every failed check with its evidence, per-platform findings, and every open action for that page.
- [Agent Experience](https://docs.koalr.ai/analyse/agent-experience.md): Agent Experience Optimisation (AXO): whether AI crawlers can reach and understand your site, scored across crawler access, schema markup and llms.txt.
- [Action Centre](https://docs.koalr.ai/act/action-centre.md): One prioritised list of everything Koalr found worth doing, best value first, with a board to track it through to done.
- [What next](https://docs.koalr.ai/act/what-next.md): A guided checklist that ticks itself off as you finish setup, and a weekly feed of what deserves your attention.
- [Content Studio](https://docs.koalr.ai/act/content-studio.md): Where a gap becomes a published piece and, eventually, a citation: what to write, what to rework, the drafts, and whether it worked.
- [Opportunities](https://docs.koalr.ai/act/content-studio-opportunities.md): What is worth writing next, ranked, and the four kinds of opportunity Koalr finds.
- [Drafts](https://docs.koalr.ai/act/content-studio-drafts.md): Setting up a draft, what the content agent does, the Evidence tab that shows whether a piece is actually optimised, and the content pack.
- [Refresh](https://docs.koalr.ai/act/content-studio-refresh.md): Which of your existing pages are worth reworking, ranked by effort, and the workbench of exact edits for each.
- [Published](https://docs.koalr.ai/act/content-studio-published.md): The scoreboard: whether AI has started citing the content you published, on which prompts and platforms, and whether it won the prompt it was written for.
- [Tone of voice](https://docs.koalr.ai/act/tone-of-voice.md): Teach Koalr how you write, from your own pages, so every draft sounds like you. Then check what your style earns and costs you in AI answers.
- [Reports](https://docs.koalr.ai/act/reports.md): Branded PDF reports of your AI visibility, in three levels of detail, to download or share with a link.
- [Playbooks](https://docs.koalr.ai/playbooks/overview.md): Goal-led guides that string Koalr's pages together in the order that gets a result.
- [Win a prompt you are absent from](https://docs.koalr.ai/playbooks/win-a-prompt.md): Take one prompt where AI never names you and work it through to a published page and a measured result.
- [Get featured on the sources AI trusts](https://docs.koalr.ai/playbooks/get-featured-on-sources.md): Find the third-party pages AI platforms read for your category, and earn a place on the ones that matter.
- [Fix how AI describes you](https://docs.koalr.ai/playbooks/fix-how-ai-describes-you.md): When AI names you but gets the story wrong, out of date, or unflattering: find where it learned that and correct the source.
- [Run a monthly client review](https://docs.koalr.ai/playbooks/monthly-client-review.md): For agencies: the thirty-minute routine that turns a month of runs into a report, a plan and a conversation.
- [Pitch a prospect with real data](https://docs.koalr.ai/playbooks/pitch-a-prospect.md): For agencies: set up a free prospect workspace, run one analysis, and walk into the meeting with the prospect's own AI visibility.
- [Meet Kevin](https://docs.koalr.ai/kevin/overview.md): The assistant in the bottom-right corner of every page. He has read your data, knows which page you are on, and answers from stored runs.
- [What Kevin can do](https://docs.koalr.ai/kevin/what-kevin-can-do.md): Every capability Kevin has, what it reads, and what it can change.
- [Metrics overview](https://docs.koalr.ai/metrics/overview.md): Every number Koalr reports, in one table, with its unit and what to do with it.
- [Prompt Visibility Rate](https://docs.koalr.ai/metrics/prompt-visibility-rate.md): The headline metric: of all AI answers to your tracked prompts, the percentage that mention your brand.
- [Share of Voice](https://docs.koalr.ai/metrics/share-of-voice.md): Of all the brand mentions across your answers, the slice that is yours. Useful context, a poor target.
- [Sentiment](https://docs.koalr.ai/metrics/sentiment.md): When AI mentions you, how positively it describes you, scored 0 to 100.
- [Citations and mentions](https://docs.koalr.ai/metrics/citations-and-mentions.md): Being named and being linked to are different outcomes. Koalr records both and never folds one into the other.
- [GEO and AXO scores](https://docs.koalr.ai/metrics/geo-and-axo-scores.md): The two site-side scores: how citable your pages are once read, and whether AI crawlers can read them at all.
- [Glossary](https://docs.koalr.ai/metrics/glossary.md): Koalr's terms, in alphabetical order.
- [Integrations](https://docs.koalr.ai/integrations/overview.md): Connect your own data sources and tools: Google, Bing, Looker Studio and AI agents.
- [Google Analytics and Search Console](https://docs.koalr.ai/integrations/google-analytics-and-search-console.md): Connect Google with read-only access to see the visitors AI platforms send you and your official search performance.
- [Bing Webmaster Tools](https://docs.koalr.ai/integrations/bing-webmaster-tools.md): Connect Bing with read-only access to see Bing Search performance, the index behind Copilot.
- [Looker Studio](https://docs.koalr.ai/integrations/looker-studio.md): Build your own dashboards and client reports from Koalr's daily visibility metrics.
- [Looker Studio connector](https://docs.koalr.ai/integrations/looker-studio-connector.md): Build custom dashboards and client reports from Koalr's daily visibility metrics, with no Koalr login inside Looker Studio.
- [AI agents (MCP)](https://docs.koalr.ai/integrations/ai-agents-mcp.md): Connect Claude, Codex, Cursor or any MCP-capable agent to read your Koalr data.
- [Email notifications](https://docs.koalr.ai/integrations/email-notifications.md): The emails Koalr sends and how to control them.
- [Koalr for agencies](https://docs.koalr.ai/agencies/overview.md): One console, every client: separate workspaces, client logins, pooled prompts, white-label reports and one invoice.
- [Getting started as an agency](https://docs.koalr.ai/agencies/getting-started.md): Set up your first client, agree the details, then start tracking. Account at the end, payment after the first analysis.
- [Agency Admin](https://docs.koalr.ai/agencies/agency-admin.md): The console: clients, prospects, your team, client logins, branding and billing.
- [Onboarding clients](https://docs.koalr.ai/agencies/onboarding-clients.md): Adding a client, setting up their sites, agreeing scope with a sign-off PDF, and editing the setup after feedback.
- [Prospects](https://docs.koalr.ai/agencies/prospects.md): Pitch with real data. A prospect is a free workspace with one analysis that is never refreshed.
- [Team and client logins](https://docs.koalr.ai/agencies/team-and-client-logins.md): Two separate groups of people: your team, and the people who work at each client.
- [Agency billing](https://docs.koalr.ai/agencies/billing.md): One flat fee per client site, pooled prompts, a 7-day trial, and one invoice.
- [Plans and billing](https://docs.koalr.ai/account/plans-and-billing.md): What each plan includes, how the 7-day trial works, currencies, annual billing, and what happens if you cancel.
- [Members and roles](https://docs.koalr.ai/account/members-and-roles.md): Owners and members, what each can do, and how to invite people.
- [Site access and permissions](https://docs.koalr.ai/account/site-access-and-permissions.md): Which sites a member can see, and what they can do there: Viewer, Editor or Manager.
- [Org Admin](https://docs.koalr.ai/account/org-admin.md): The owner's hub: every site and its configuration, members and access, tone of voice, and the organisation itself.
- [Notifications](https://docs.koalr.ai/account/notifications.md): Which emails Koalr sends, how often, and how to change them.
- [Security and data](https://docs.koalr.ai/account/security-and-data.md): Where your data lives, how it is protected, who can reach it, what Koalr never does with it, and how to get it removed.
- [Frequently asked questions](https://docs.koalr.ai/help/faq.md): Short answers to the questions people ask most.
- [Troubleshooting](https://docs.koalr.ai/help/troubleshooting.md): What common symptoms mean and what to do about them.
- [Support](https://docs.koalr.ai/help/support.md): How to reach us, what to include, and how quickly we respond.
- [MCP server](https://docs.koalr.ai/api/mcp/introduction.md): Let your AI agent read your Koalr data. Ask about visibility, prompts, competitors, citations, gaps and actions from your editor or chat.
- [Setup](https://docs.koalr.ai/api/mcp/setup.md): Connect Claude Code, Claude.ai, Codex or Cursor to Koalr in a minute.
- [Authentication](https://docs.koalr.ai/api/mcp/authentication.md): OAuth 2.1 with your own Koalr login. What the consent screen grants, how tokens are scoped, and how to revoke.
- [Tools reference](https://docs.koalr.ai/api/mcp/tools.md): All fifteen tools: what each returns, its arguments, and the questions it is built to answer.
- [Limits and security](https://docs.koalr.ai/api/mcp/limits-and-security.md): Rate limits, the read-only guarantee, permission scoping, and how untrusted content is handled.
- [Use cases](https://docs.koalr.ai/api/mcp/use-cases.md): Prompts to try once your agent is connected, and patterns that work well.
- [Release notes](https://docs.koalr.ai/changelog.md): What changed in Koalr, newest first.