> ## Documentation Index
> Fetch the complete documentation index at: https://docs.koalr.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Traffic

> The visitors AI platforms actually send you, from your own Google Analytics, plus Google Search and Bing Search performance.

Everything on this page comes from accounts you connect: Google Analytics 4 for visits, Google Search Console and Bing Webmaster Tools for search performance. Nothing is estimated. Connect them under [Integrations](/integrations/google-analytics-and-search-console).

## Four tabs

### AI traffic

* **AI referral sessions**: visits that arrived with a referrer identifying an AI platform (ChatGPT, Perplexity, Gemini, Claude, Copilot and more), against the previous period.
* **Share of all sessions**: AI's slice of your total traffic. Watch this over time.
* **Engaged AI sessions** and **AI visitor quality**: how AI-referred visitors engage compared with your site average. AI visitors arrive pre-qualified and usually engage at a higher rate, which is the proof that AI visibility brings good visitors, not just clicks.
* **Top platform**, the **AI sessions trend** (daily, weekly or monthly, stacked by platform) and **Pages receiving AI traffic**: the landing pages AI sends people to, your shop window in AI conversations.

### Google Search

Official Search Console clicks, impressions, average position, top queries and top pages. Home of the **Branded searches** view: rising branded searches are AI discovery converting into direct demand. Any query can be turned into a content brief with **Create a brief from this query**.

### Bing Search

Bing Webmaster Tools clicks, impressions, top queries and top pages. Bing's index powers Copilot and ChatGPT search, so it is worth watching even if Bing itself is a small channel for you.

### All traffic

Every channel side by side (Organic Search, Direct, Paid, AI referrals and so on) with a Most visited pages table, so the AI slice has context.

## The numbers are a floor

<Warning>
  Only visits where the AI platform passed an identifiable referrer can be counted. Industry studies put 35 to 70% of AI-driven visits in the Direct channel instead (native apps and in-app browsers strip the referrer). Google counts every AI Overviews click as ordinary organic search. And much AI influence never clicks at all: people get recommended in a chat, then Google the brand later. Small numbers here mean attribution is hard, not that AI is not sending you traffic.
</Warning>

Seeing mostly ChatGPT is normal too. It drives the large majority of trackable AI referrals and is the only major platform that reliably tags its links.

## Kevin's Observations

A short read of the period at the top of the page: what moved, which pages AI is sending people to, and what to do about it.