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Every insight in Koalr rolls up here: citation gaps to chase, content to write, fixes to ship, competitor plays to run. The list is scored and ordered so you always know what to do next.

At a glance

The Action Centre in Koalr, with the main areas numbered
  1. Actions, Board and Archive
  2. Filter by area, impact, type, platform and more
  3. High impact only, and the sort order
  4. Actions grouped by topic and page, with Done and Board on every row

Where actions come from

Each action is grounded in real run data: real competitor URLs, real background searches, real page metadata. Every card says why this matters, what to do, its expected impact, which parts of your visibility it should move, and which analysis produced it.

How actions are prioritised

Actions are ranked by impact and effort. The default sort is Priority; you can also sort Impact: high to low, Easiest first and Recently updated, or show only high-impact actions.

Three tabs

Actions

The Actions tab has two views, Plan and List, switched with the toggle beside the filters. It opens on Plan the first time you visit.

Plan

The Plan turns the list into a working order. At the top is Now: Start this week, the handful of actions to begin with. Below it sit four lanes of work, in the order they pay off: Site foundations comes first because nothing else on the site can be lifted until AI engines can reach and read it, and most of it is about an hour of developer time. Off-site comes last because it pays off slowest, not because it depends on the other lanes. Each action shows an effort band (Low, Medium or High) and the role it suits. Lanes fold to their headers so you can work one at a time, and any action can be moved to another lane or pinned to Now. A separate Keep watch strip holds movers and prompt-depth items (prompts that dropped, track more prompts, refresh reminders). It is not a lane of work; it is what to keep an eye on.

List

Every action in one ranked table, grouped by topic and then by the page each action is about, with site-wide actions in their own group. Narrow it by topic or prompt, tick High impact only, toggle Group actions by topic, or open Filter for area (On-site, Off-site, Competitor), impact, the metric it should improve, type (Quick Win, Content, Outreach), channel, platform, category and source. From any row: Done (files it under Archive), Board (adds it to the board), or Dismiss from the row’s menu (not relevant, hides it). Click a row for the full card. Some actions are penalty checks: failing costs visibility and fixing removes a negative rather than adding a gain. They say so.

Archive

Everything marked done or dismissed. Reopen any of them.

Board

A Trello-style board for the actions you have committed to. Default columns are Backlog, To Do, In Progress and Done; add, rename, recolour and reorder columns freely. Cards carry labels (pick a colour, create your own), a markdown description, comments, and the action’s original evidence. Dragging a card to Done marks the action done, the same as marking it from the list. For the order to work in, use the Plan view on the Actions tab; the board is where you track what you have committed to.

Refreshing recommendations

Actions are recomputed after each run. The refresh button beside the filters rebuilds the list from the latest data on demand. The page notes when the list was last recomputed.

Kevin and the Action Centre

Kevin can search the list for you (“what should I do about Perplexity”), add a card to the board, and edit a card you already have: rename it, add a note to its description or set a due date. Ask him rather than scrolling. See What Kevin can do.