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The Opportunities tab is the content view of the Action Centre. Every row is a content action from that list, re-projected, so the Studio and the Action Centre can never disagree about what to write. Each row carries the prompt to win and, where a page currently holds that slot, the page to beat, plus what it earns you (the answers you are absent from) and what it costs (a recommended length and shape).

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Four kinds

Reworking a page you already have is never an opportunity; that is the Refresh tab.

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Filters

Filter by play with the chips above the list; only kinds with results appear. Each kind has a What this means explainer beside its chip. Rows can be dismissed (not interested; that hides the row from the Studio and your board).

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Starting a draft

Write it on any row opens the create flow with the prompt and the page to beat already set; Brief shows the brief behind the row instead. See Drafts for the options and what the agent does.
Opportunities appear once a run has found pages winning the prompts you track. Until then you can still write for any tracked prompt with Write something new instead.