Metrics overview - Koalr Docs

All scores are 0 to 100 and higher is better. Percentages and “out of 100” are the same number written two ways.

Metric	Unit	One-line definition	Read it as
Prompt Visibility Rate	%	Of the AI answers to your tracked prompts that name a brand, the share that name yours	The headline. When AI recommends a business, how often is it you
Share of Voice	%	Your share of all the brand mentions AI makes in your category	Context on how crowded your answers are, not a target
Sentiment	index	How positively AI describes you when it does, 0 to 100	An asset when high; a content-accuracy problem when low
Citation Share	%	Your domain’s share of citations across all tracked brand domains	Whether AI trusts you as a source, separate from being named
Mentions	count	The number of answers naming a brand	Volume behind the rates
Avg Position	rank	Where in the answer, or the citation list, a brand tends to appear (1 is first)	Prominence
Site GEO Score	index	How well your pages are built for AI to quote and cite	Fix the site, not the answers
AI answer crawlers let in	count	How many of the crawlers AI engines use for their answers your robots.txt lets in	Foundational; a block is the first thing to fix

Rates and averages behave differently when a brand is absent

A tracked competitor with no mentions in a run scores zero on Prompt Visibility Rate and Share of Voice: absence is a real zero for a rate over brand-naming answers. Sentiment is an average over mentions, so with nothing to average it stays blank rather than showing a fabricated “terrible” score.

One headline, no composite

Koalr reports each metric on its own and never blends them into a single overall score. Prompt Visibility Rate is the headline; Share of Voice and Sentiment give it context.

Branded prompts are excluded

Every rolled-up metric excludes prompts that name your brand. See Branded prompts.