Four tabs
Opportunities
What is worth writing next, ranked. The content view of the Action Centre, so the two never disagree.
Refresh
Which of the pages you already have are worth reworking, with an effort band and a workbench of exact edits.
Drafts
Every draft, with status, evidence, workflow and the content pack.
Published
The scoreboard: whether each published piece is being cited, on which prompts and platforms.
Tone of voice sits at the top
The biggest lever on whether a draft is usable is your tone of voice document, and it lives at the top of the Studio, not in settings. Without one, the Studio says so plainly and drafts come out competent and anonymous. Setting one up takes about thirty seconds: Learn how I write reads your own site and proposes a document you edit before saving. See Tone of voice.Two rewrite plays, deliberately separate
- A revision (the Refresh workbench) makes named edits to a page you have and preserves everything else exactly as written. Use it for Quick win and Worth a session pages.
- A refresh (the create flow with the page as its reference) writes the whole page again from scratch, same subject and address. Use it when a page is too thin to save.