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The Content Studio is the executing end of Koalr. It opens on what is worth writing next, the content agent turns it into a publish-ready draft in your own tone of voice, and once you publish, every run reports whether AI has started citing it. Create content opens a five-step wizard (six when you arrive from an opportunity, a Kevin recommendation or an action, which adds a Strategy step first).

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At a glance

The Content Studio in Koalr, with the main areas numbered
  1. Tone of voice sits at the top of the Studio
  2. Opportunities, Refresh, Drafts and Published
  3. Create content opens the wizard
  4. What to write next, ranked, with Write it and Brief on every row

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Four tabs

Opportunities

What is worth writing next, ranked. The content view of the Action Centre, so the two never disagree.

Refresh

Which of the pages you already have are worth reworking, with an effort band and the additions that would help AI quote each one.

Drafts

Every draft, with status, evidence, workflow and the content pack.

Published

The scoreboard: whether each published piece is being cited, on which prompts and platforms.

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Tone of voice sits at the top

The biggest lever on whether a draft is usable is your tone of voice document, and it lives at the top of the Studio, not in settings. Without one, the Studio says so plainly and drafts come out competent and anonymous. Setting one up takes about thirty seconds: Learn how I write reads your own site and proposes a document you edit before saving. See Tone of voice.

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Two rewrite plays, deliberately separate

  • A refreshed draft (the Refresh workbench) adds to a page you have, under the ANSWER letters, and keeps everything already there exactly as written: title, headings, address and wording. Use it for Quick win and Worth a session pages.
  • Writing it out properly (the create flow with the page as its reference) writes the whole page again from scratch, on the same address and under the same title. Koalr offers it only when a page is too short for AI to quote.
A refreshed draft protects what already works; writing it out is for a page with too little worth protecting. A page can never appear in both Opportunities and Refresh.

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Guardrails

Drafting is capped at 10 runs per site per day, and everything that generates a draft happens only on an explicit click.

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Briefs from elsewhere

Content briefs can also be started from a Google Search query on the AI Traffic page and from any prompt’s detail view. They land in the Studio like any other draft, and each has a shareable brief page for a writer who does not use Koalr.