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Goal: appear on two or three of the pages AI cites most for prompts you are absent from. Time: an hour to build the list; weeks of outreach. Pages: Sources, Action Centre. Most brands work only on their own site. The platforms, meanwhile, build their answers from a small set of round-ups, review sites, directories and community threads. Being on those pages is often worth more than any page you could write.
1

Find the pages AI reads for your category

Open Sources. On the Domains tab, the Top 10 Domains chart shows who AI relies on. Switch the table to the URLs tab and turn on Gap Analysis: it keeps only pages AI cites where your brand is not present, and excludes your own site and rival-owned pages you could never be listed on.
2

Rank them

Sort by Citations and look at Prompts: a page cited on eight of your prompts is worth more than one cited on one. Note the URL Type: listicles and comparison pages are the ones that name several brands and can add one more.
3

Turn them into actions

Open the Action Centre, open Filter and set the area to Off-site. Every gap source is already there as an action with the prompts it affects and a suggested approach. Add the ones you commit to with Board.
4

Do the outreach

Each type needs a different ask. A round-up wants a reason to add you (a genuine differentiator, a data point, a customer they recognise). A review site wants reviews. A directory wants a complete listing. A community thread wants a helpful, specific answer from a real person, not a pitch. Kevin can draft the first message if you ask him about the action.
5

Watch citations move

On Sources, Your Citation Share and the Source Usage chart show whether AI is using more of yours over time. On the URLs tab, the page you were added to should now show you as Cited. The prompts that page feeds should start to show mentions.

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Good targets

  • A page cited on many of your prompts and on several platforms.
  • Editorial and review pages with a named author or a submission route.
  • Community threads that keep appearing for the same question.

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Poor targets

  • A competitor’s own site or a page it controls. Gap Analysis already removes these.
  • A page cited once, on one prompt, on one platform.
  • Anything where the only route in is paid placement with no editorial standard; platforms discount those over time.