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Definition. Of the AI answers to your tracked prompts in the selected period that name at least one brand, the percentage that name yours. In plain terms: when AI recommends a business, how often is it you? Answers that name no brand at all are left out, and a link to your site without your name does not count as a mention.

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How it is computed

  • Per answer. Only answers that name a brand count, whether that is you, a tracked competitor or any other business. Each of those either names your brand or does not. Mentions are detected by name, including the alternative names you have configured.
  • Across platforms. The Dashboard figure counts brand-naming answers from every platform that ran. The Performance Matrix shows the same rate per platform.
  • Latest completed run. The headline card uses the latest completed run; refreshing a single prompt never moves it. The Prompts page shows each prompt’s rate from that same run.
  • Excludes branded prompts, and Claude (captured weekly) in blended figures. Both are shown in per-platform and per-prompt views.

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Named, not cited

An answer that links to one of your pages without naming you does not count as a mention here. That is deliberate: being cited as a source and being recommended by name are different outcomes, and Koalr reports both separately.

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How to read it

Compare within your own category, not across industries. A niche B2B brand and a consumer brand see very different baselines.

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Where it appears

Dashboard headline card and trend, Prompts page (per prompt), Competitors leaderboard, Multi-Site Dashboard, reports, the Looker Studio dataset, the MCP visibility summary and Kevin.