How it is computed
- Per answer. Each captured answer either mentions the brand or does not. Mentions are detected by name, including the alternative names you have configured.
- Across platforms. The Dashboard figure is a response-level rate across every platform that ran, so a platform with more prompts answered carries proportionally more weight. The Performance Matrix shows the same rate per platform.
- Latest full run. The headline card uses the latest run that covered at least half of your active prompts, so a single-prompt refresh cannot distort it. The Prompts page shows each prompt’s rate from that same run.
- Excludes branded prompts, and Claude (captured weekly) in blended figures. Both are shown in per-platform and per-prompt views.
Named, not cited
An answer that links to one of your pages without naming you does not count as a mention here. That is deliberate: being cited as a source and being recommended by name are different outcomes, and Koalr reports both separately.How to read it
Compare within your own category, not across industries. A niche B2B brand and a consumer brand see very different baselines.