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Everything on this page comes from accounts you connect: Google Analytics 4 for visits, Google Search Console and Bing Webmaster Tools for search performance. Nothing is estimated. Connect them under Integrations.

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Four tabs

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AI traffic

  • AI referral sessions: visits that arrived with a referrer identifying an AI platform (ChatGPT, Perplexity, Gemini, Claude, Copilot and more), against the previous period.
  • % of all sessions: AI’s slice of your total traffic. Watch this over time.
  • Engaged AI sessions and AI visitor quality: how AI-referred visitors engage compared with your site average. AI visitors arrive pre-qualified and usually engage at a higher rate, which is the proof that AI visibility brings good visitors, not just clicks.
  • Top platform, the AI sessions trend (daily, weekly or monthly, stacked by platform) and Pages receiving AI traffic: the landing pages AI sends people to, your shop window in AI conversations.
Official Search Console clicks, impressions, average position, top queries and top pages. Home of the Branded searches view: rising branded searches are AI discovery converting into direct demand. Any query can be turned into a content brief: Create brief on a query opens the Create a brief from this query dialog. Bing Webmaster Tools clicks, impressions, top queries and top pages. Bing’s index powers Copilot and ChatGPT search, so it is worth watching even if Bing itself is a small channel for you.

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All traffic

Every channel side by side (Organic Search, Direct, Paid, AI referrals and so on) with a Most visited pages table, so the AI slice has context.

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The numbers are a floor

Only visits where the AI platform passed an identifiable referrer can be counted. Industry studies put 35 to 70% of AI-driven visits in the Direct channel instead (native apps and in-app browsers strip the referrer). Google counts every AI Overviews click as ordinary organic search. And much AI influence never clicks at all: people get recommended in a chat, then Google the brand later. Small numbers here mean attribution is hard, not that AI is not sending you traffic.
Seeing mostly ChatGPT is normal too. It drives the large majority of trackable AI referrals and is the only major platform that reliably tags its links.

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Kevin’s Observations

A short read of the period at the top of the page: what moved, which pages AI is sending people to, and what to do about it.