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A prompt is a real question a buyer might ask an AI platform: “best CRM for a small agency”, “is Acme worth the money”, “how do I migrate my CRM without losing data”. A topic groups related prompts so you can read visibility by theme. Koalr proposes both when you set up a site, from what it read on your website. You can edit everything, at setup and afterwards on the Prompts page.

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Where prompts come from

Koalr generates prompts in the language of the site’s country, across the funnel from broad discovery questions down to niche, high-intent ones (see Funnel stages). It also keeps generating suggestions over time from what it learns in the answers: follow-up questions, the phrasings real people use, and questions where competitors appear.

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Active, suggested, inactive

The Prompts page has three lists:
  • Active: prompts that run on every analysis and count towards your metrics. These use your plan’s prompt allowance.
  • Suggested: prompts Koalr proposes but has not run. Accept the ones you want; reject the rest. Suggestions cost nothing until accepted.
  • Inactive: prompts you have deactivated. History is kept and the prompt can be reactivated any time.

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Adding and editing

  • Add a prompt: type the question, choose or create a topic, and it joins the active list on the next run.
  • Edit wording: suggested prompts can be reworded (the pencil on the row) before you accept them. An active prompt’s wording is fixed, because its history would no longer describe the same question; deactivate it and add the new wording as a fresh prompt.
  • Move to topic, rename topic, delete topic: topics are yours to reorganise. Deleting a topic is reserved for managers and owners.
  • Deactivate in bulk: select several prompts and deactivate them together.

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Prompt allowances

Every plan includes a number of tracked prompts per site. Accepting a suggestion or adding a prompt beyond the allowance shows what the limit is and how to raise it. Agencies draw from a pooled allowance across every client site instead. See Plans and billing.

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Writing good prompts

  • Ask what a buyer would ask, not what you would search. “Which project management tool suits a design studio” beats “project management tool design studio”.
  • Cover the funnel. A few broad discovery prompts, more mid-funnel comparison prompts, and a set of specific, high-intent ones. Broad prompts are competitive and noisy; specific ones are where a focused brand wins first.
  • Do not put your own name in unbranded prompts. Prompts that name you are handled separately; see Branded prompts.
  • Do not put a city in a prompt to target that city’s market. The country is fixed per site. A place name inside the prompt is just part of the question.
The Prompt Movers card on the Dashboard shows which prompts changed the most between runs. When a prompt swings, open its detail view and read the actual answers before reacting.