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A prompt is a real question a buyer might ask an AI platform: “best CRM for a small agency”, “is Acme worth the money”, “how do I migrate my CRM without losing data”. A topic groups related prompts so you can read visibility by theme. Koalr proposes both when you set up a site, from what it read on your website. You can edit everything, at setup and afterwards on the Prompts page.

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Where prompts come from

Koalr generates prompts in the language of the site’s country, across the funnel from broad discovery questions down to niche, high-intent ones. It also keeps generating suggestions over time from what it learns in the answers: follow-up questions, the phrasings real people use, and questions where competitors appear.

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Active, suggested, inactive

The Prompts page has three lists:
  • Active: prompts that run on every analysis and count towards your metrics. These use your plan’s prompt allowance.
  • Suggested: prompts Koalr proposes but has not run. Accept the ones you want; reject the rest. Suggestions cost nothing until accepted. Refresh with AI swaps the ones you have not answered for a fresh set across your topics.
  • Inactive: prompts you have deactivated. History is kept and the prompt can be reactivated any time.

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Adding and editing

  • Add a prompt: type the question, choose or create a topic, and it joins the active list on the next run.
  • Edit wording: suggested prompts can be reworded (the pencil on the row) before you accept them. An active prompt’s wording is fixed, because its history would no longer describe the same question; deactivate it and add the new wording as a fresh prompt.
  • Move to topic, rename topic, delete topic: topics are yours to reorganise. Deleting a topic is reserved for managers and owners.
  • Deactivate in bulk: select several prompts and deactivate them together.

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Prompt allowances

Every plan includes a number of tracked prompts per site. Accepting a suggestion or adding a prompt beyond the allowance shows what the limit is and how to raise it. Agencies draw from a pooled allowance across every client site instead. See Plans and billing.

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Shared prompts

On a client site of an agency, prompts from the agency’s shared taxonomy are marked Shared. They cannot be edited, moved or deactivated from the site, because the agency asks the same prompts on every client site and changes them for all of them at once. They count towards the allowance like any other active prompt. A shared topic’s name is the agency’s too, but the topic is open to you: add your own prompts to it, and Refresh with AI suggests prompts for it along with your own topics. Your own prompts there work like the rest of yours and are not part of the agency’s comparison.

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Writing good prompts

  • Ask what a buyer would ask, not what you would search. “Which project management tool suits a design studio” beats “project management tool design studio”.
  • Cover the funnel. A few broad discovery prompts, more mid-funnel comparison prompts, and a set of specific, high-intent ones. Broad prompts are competitive and noisy; specific ones are where a focused brand wins first.
  • Do not put your own name in unbranded prompts. Prompts that name you are handled separately; see Branded prompts.
  • Do not put a city in a prompt to target that city’s market. The country is fixed per site. A place name inside the prompt is just part of the question.
The Prompt Movers card on the Dashboard shows which prompts changed the most between runs. When a prompt swings, open its detail view and read the actual answers before reacting.