Refresh

For most teams a back catalogue is worth more than the next post. A page the AI platforms already index is cheaper and faster to improve than a new one is to write. The Refresh tab ranks your own pages by how much a rework would earn, and the workbench behind each row shows what to add. Your best-performing pages are left as they are: your homepage, the pages AI cites most and the pages Google sends you the most visits from. On those, every change Koalr suggests adds to the page. Their title, address, headings, opening and every sentence and link stay exactly as they are, because rewriting a page that is doing well is the quickest way to lose what it has. On your other pages Koalr can also rewrite one passage at a time: the opening, so it answers the question first; the first sentence of a section; or a heading, only by adding words to it. Every rewrite keeps the words the page is found for, its links and its figures, and one that would drop any of them is never made. The title and the address never change, on any page.

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The list

Each row is one of your pages, with:

• An effort band:
  • Quick win: a few additions.
  • Worth a session: an hour of additions.
  • Rebuild: too short for AI to quote. The honest answer is to write it out properly, on the same address and under the same title.
• What a rework could buy: Prompts to win back (a rival page is cited on prompts yours should win), Worth a look, Housekeeping only or Not assessed yet.
• The prompts it should be winning, and who currently holds them.

The ranking reads the matches Koalr already made on the last run. Pages Koalr has not crawled cannot appear, and the tab says how many it can see. Rows can be dismissed (not worth reworking) or marked done.

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Checking the page first

Open a row and Koalr checks the page before it suggests anything. Three groups fill in as the answers come back:

• Your page on Google. When your site has Search Console connected, Koalr asks it about this page: how many searches it is found for, and the top one. The words of those searches are listed under Words we’ll keep. Without Search Console the row says so, and Connect Search Console for a fuller picture takes you to Integrations.
• Your page in AI answers. How many of the prompts you track cited the page recently, and how many of those are matched to it.
• The pages beating you. The pages AI cites on the prompts yours is losing, read so the advice can be measured against them.

The screen ends by saying what this means for the page. One of your best performers comes with the reason, such as “This is your homepage, so we’ll only add to it.” Open to careful rewrites reads “We can rewrite parts of this page, keeping the words above.” Then the workbench opens. Skip and show the advice is there the whole time. The screen only appears when there is something to check, so most visits go straight to the workbench. If you have view-only access, the Google row is checked the next time someone who can edit the site opens the page.

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The Refresh Workbench

Once the page is checked, Koalr shows it through ANSWER, the standard every Content Studio page is written to. How the page stands. A line under the page’s name says whether it is one of your best performers, and why, or open to careful rewrites, with the date Google last answered for it. One sentence on what to do. How many changes (additions, rewrites and corrections), aimed at how many of the prompts the page is losing, and what stays exactly as it is. The six ANSWER letters. Each letter says where the page stands:

• 1 addition, 1 rewrite or 2 changes (or more): changes are waiting below.
• Good: the page already does this.
• Close: nearly there, and nothing to add.
• Left as is: it could be better, but only by changing more than Koalr will touch on this page, so it leaves it.
• On publish: publishing the additions is a genuine update, so the page can show a new date then. Koalr never suggests changing a date on its own.
• Needs your facts: the Evidence card is waiting for the facts only you can give.
• Not measured: Koalr could not read this part of the page this time.

Click a letter to jump to its change, or to read why it needs none. Click the letter itself to open the Koalr Framework. One card per change. Each card says whether it is an Addition, a Rewrite or a Correction, where it goes (and what stays as it is around it), why Koalr suggests it, and how much it tends to matter, Strong or Moderate. A rewrite card shows the passage as it reads today and the words it Keeps. Every change is on until you switch it Off. Show opens the detail: the questions AI searched for, what the writer is asked to do, and the prompts the change is aimed at. Rewrites. Only on pages that are not among your best performers, and one passage each:

• Your opening, rewritten so its first sentence answers the question the page is losing. It replaces the short answer Koalr would otherwise add after the opening.
• The first sentence of a section that answers a prompt the page is losing, when that section opens without the answer. The rest of the section stays as it is.
• A heading, with the buyer’s own words added. Every word already in it stays, in the same order.

If a rewrite would drop a word the page is found for, a link or a figure, Koalr does not make it. The card says so, and for the opening you get the short answer to add after it instead. Corrections. When the page still carries an outdated year, a correction card names the sentences and offers to bring each one up to date: just the year or figure your facts give, in its own sentence. It only happens once you give your facts, and every other word stays as it is. A copyright line or the date a post went up is never changed. Your facts. The Evidence card (or the correction card, when there is no Evidence card) has a box for the facts only you can give: prices, group sizes, opening hours, results, years trading. Koalr never guesses a figure. Anything you have not given shows in the written copy as a marked gap, like [price per person], for you to fill in. Facts you type are used in every change on the page, bring any outdated detail a correction card names up to date, and are kept for the next person who opens it. Where they land on your page. A small map of the page, top to bottom, with each addition marked where it goes and each rewrite drawn on the passage it changes. Everything else carries a lock: it is never touched. Checked and left alone. Under Details, everything Koalr measured and chose not to suggest, each with the reason. On one of your best performers, the reason names why, such as how often AI cites the page. A short list is a focused one, not a lazy one. Details also holds Who is beating this page and the page’s Prompts. Words we protect. Also under Details: the words every change keeps, grouped by where they came from: the searches the page is found for on Google, its title, its main heading, the prompts matched to it and the page’s own key words.

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Getting the words

With the changes you want switched on:

• Write the words for me writes the copy for each change and shows it on its card, ready to paste, with Copy on each and Copy all in the bar. A rewrite shows the passage to replace and its new wording. Every passage it points at was found on your page. If you switch a change on or add a fact afterwards, the words stay on screen, marked as written before your latest change, and you can write them again.
• Make a refreshed draft writes the changes into a full draft in the Studio editor. A rewrite changes only the passage it names, keeping its links, and everything the changes do not touch comes back exactly as you wrote it. Nothing on your live site changes until you publish. It goes back on the same address. The draft shows up under Drafts, with the page it refreshes.
• Brief collects the changes, with the evidence behind each, as Markdown for whoever makes the edits.

A page that is too short to add to shows Write it out properly instead: the create flow writes the page again, on the same address and under the same title, using this page and the pages beating it as the brief.

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A refreshed draft versus writing it out

A refreshed draft adds to the page, rewrites at most one named passage at a time, and keeps everything else exactly as written. Writing a page out again starts from scratch, and Koalr only offers it when a page is too short for AI to quote. Do not confuse them: a refreshed draft protects what already works.

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Measuring a refresh

A refreshed page is the strongest measurement case Koalr has: the same address, before and after. Once you add the published address to the draft, the Published tab compares the page’s AI citations, and its Google clicks with Search Console, over the same number of days before and after you published it, and keeps the previous version one click away. See Before and after a refresh. A brand-new piece can never offer that.