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Action · One recommended piece of work in the Action Centre, scored for value and grounded in run data. Agent Experience (AXO) · Agent Experience Optimisation. Whether AI crawlers can reach and understand your site: bot access, schema markup, llms.txt. Agency Admin · The console where an agency manages clients, prospects, team, client logins and billing. Background searches · The sub-queries an AI platform ran while composing an answer, where the platform exposes them. Also called fan-out queries. Board · The Trello-style view in the Action Centre for tracking committed actions through Backlog, In Progress and Done. Branded prompt · A prompt that contains your brand name. Measures how AI describes you, not whether it finds you. Excluded from rolled-up metrics and checked weekly. Citation · An answer linking to, or listing as a source, a page on a domain. Citation Share · Your domain’s share of all citations across tracked brand domains. Client workspace · In an agency, a client’s own organisation with its own sites, logins and reports. Connector key · The organisation-scoped key an owner creates under Integrations to feed Looker Studio. Shown once, stored only as a hash, revocable immediately. Content pack · The LinkedIn post, thread, FAQ block, video script and JSON-LD generated from a finished draft. Data as of · The timestamp of the run a page is reading from. Discovery scan · The on-demand scan behind the AI Search Index that finds which of your pages sit in the shared source pool. Draft · A piece written by the content agent in the Content Studio. Evidence · The live checks on a draft showing how many retrieval conditions it meets. Funnel stage · A prompt’s buyer intent, from Broad Discovery to Niche Intent. Gap · A prompt where competitors are mentioned or cited and you are not. GEO · Generative Engine Optimization: writing and structuring pages so AI platforms can extract, quote and cite them. Kevin · Koalr’s assistant, in the bottom-right corner of every page. llms.txt · A file at the root of a domain that tells language models what the site is about and what content is available. Viewer, Editor, Manager · The three per-site access levels for members. Owners bypass them. MCP · Model Context Protocol. Koalr’s MCP server lets AI agents read your visibility data. Mention · A brand named in an answer’s text. Multi-Site Dashboard · Every site in the organisation compared side by side. Called Agency Dashboard for agencies. Not optimised · A page you have deliberately excluded from the GEO Audit, Actions and Kevin’s advice. Opportunity · A content action in the Content Studio: rival page, own winner, gap or gap cluster. Organisation · Your Koalr account’s workspace: sites, members, billing. Own winner · One of your pages already cited on several prompts, and the companion piece it suggests. Page to beat · The rival page (or your own working page) a draft is written to out-cover. Pooled prompts · The agency prompt allowance, contributed per site and spent across every client. Prompt · A real question Koalr asks AI platforms on your behalf. Prompt Visibility Rate · Of all AI answers to your tracked prompts, the share that mention your brand. The headline metric. Prospect · A free pitch workspace an agency uses to show a prospective client their data: one analysis, never refreshed. Refresh workbench · The side-by-side view of a page’s headings and the exact edits that would improve it. Revision · Named edits to an existing page that preserve everything untouched. Run · One pass over every active prompt on every tracked platform, stored in full. Sentiment · How positively AI describes you when it mentions you, 0 to 100. Share of Voice · Of all brand mentions across your answers, the slice that is yours. Site · One brand in one country: domain, competitors, topics, prompts and history. The unit of tracking and billing. Site GEO Score · The site-wide average AI readiness from the GEO Audit. Source pool · The set of pages an AI platform can pick from when composing an answer to a prompt. Tone of voice document · Your saved description of how you write, with real sample sentences, which the content agent writes to. Topic · A group of related prompts. What next · The guided checklist and weekly feed opened from the Dashboard.