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The Site GEO Score describes your site, not your visibility in AI answers. A site can score well and still have a low Prompt Visibility Rate; that means AI can read you but is not choosing you yet, which is a content and authority problem.

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Site GEO Score (0 to 100)

The average GEO score of your scored pages. Each page is scored on four of the five CRAFT checks, Recognition, Answers, Format and Trust: Answers counts the most, then Trust and Format, and Recognition the least. The same score is given to every page in the GEO Audit’s Pages table and to every Content Studio draft, so pages and drafts read on one scale. Pages you have marked not optimised are excluded. See GEO Audit. The site reads Strong overall, Needs work overall or Weak overall, pages are grouped as Good, Needs Work or Poor, and the same colour scale runs through every page and check so the whole audit reads consistently. The GEO Audit ranks the fixes by how much each would add to the score and marks the check with the most to gain. The score says how well a page is built to be quoted. It is not a prediction that AI will cite the page: whether AI cites and names you is measured on every run, on Sources and in the Prompt Visibility Rate.

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The checks beside the score

Crawlability, the C of CRAFT, is checked once for the whole site rather than page by page, so it sits beside the score rather than inside it. It reads as a count, how many of the AI answer crawlers your robots.txt lets in, with every crawler named. The business identity check reads the same way: how many of the four identity details your homepage block carries. Neither is a score, and there is no combined number. See Agent Experience.

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Which to fix first

A blocked answer crawler, always: nothing on a page matters to an engine whose crawler cannot reach it. Then the top of the fix list on the GEO Audit, and the Site foundations lane of the Action Centre.