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A branded prompt names your brand: “what is Acme”, “is Acme legit”, “Acme vs Beta”. Koalr detects these automatically, marks the row with a Branded badge, and pins them in their own group at the top of the Prompts page.

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Unbranded measures discovery, branded measures description

Because the question names you, AI will almost always mention you. A high visibility figure on a branded prompt is the expected baseline, not an achievement. So branded prompts are excluded from every rolled-up metric: Prompt Visibility Rate, Share of Voice and Sentiment on the Dashboard, the trend chart, the Multi-Site Dashboard, reports and exports. Including them would drag Prompt Visibility Rate towards 100% and hide the real picture. Their per-prompt data is all still there: full AI responses, sentiment, citations and per-platform detail, on the Prompts page and in each prompt’s detail view.

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What branded prompts are for

  • Accuracy. Is AI’s description of you right, or is it repeating something from years ago?
  • Sentiment. When asked about you directly, is the tone favourable?
  • Sources. Which pages does AI lean on to describe you, and are they pages you would want speaking for you?
  • Comparisons. On “Acme vs Beta”, does AI actually recommend you, or just describe both?
The one branded figure that deserves alarm is a low one. If AI fails to mention you when asked about you by name, it barely knows you exist.

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Weekly, not daily

How AI describes a brand moves slowly, so branded prompts are checked once a week rather than on every daily run. The row shows when it was last checked.

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Overriding the detection

If a brand named after a common word is misclassified, use the row’s menu: Mark as branded or Not a branded prompt.
“Why did my score drop when I added a prompt with my name in it?” It did not. Branded prompts never affect Prompt Visibility Rate. “Why does my branded prompt show 100% but my score is lower?” The branded row reports its own mention rate; the score counts unbranded prompts only.