GEO Audit page detail

Click any page on the GEO Audit to open it. The header says when the page was last audited.

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GEO Score

The panel at the top names the page, its address, its kind and its length, then gives its GEO Score out of 100: the same scale as the Site GEO Score and a Content Studio draft. Beside it is the score within reach: where the page would land if you made the five fixes at the top of its fix list. The line under the score gives the verdict (Strong page, This page needs work or A weak page) and says how many of those fixes come from your page template (the layout every page shares), where one change covers most of your pages. The bar on the right starts at today’s score and adds one numbered segment per fix, matching the numbers in the fix list, with a diamond where the typical page AI cites sits. Open a fix, or point at one, and its segment lights up. Under the score, one line carries the page’s facts: the AI platforms that cite it in tracked answers, its freshness with the date the page carries, and how many open actions it has.

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The five CRAFT checks

Under the score sit the five CRAFT checks for this page. Recognition, Answers, Format and Trust each show the page’s score out of 100, a bar for each category behind it, and how much their fixes would add to this page’s score; the one with the most to gain carries Most to gain. Click one to see only its fixes, and click it again to see every fix. When none of your tracked prompts points at the page, its Answers tile says No tracked question points at this page, so Answers counts for less here. On a service page, product page or homepage it adds Track the question this page answers, which opens Prompts so you can track the question buyers ask that this page should answer. Crawlability is checked once for the whole site, so it sits beside the score rather than inside it. Its tile shows how many AI answer crawlers your robots.txt lets in and opens Agent Experience.

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What to fix, in order

The page’s fixes, ranked by how much each would add to this page’s GEO score. Each row says what to do, what Koalr found on the page, how close the check is to full marks, and what the fix is worth. A fix marked Same on N other pages falls short the same way on most of your pages. When an AI answer crawler is blocked, the list opens with it, marked Fix first. The biggest fix opens on its own. Open any fix for a plain line on what the check looks for and why it matters, then:

• What we found: where the page stands on the check today.
• How to fix it: up to three steps, in plain words.
• One template fix or Same gap on N pages: how many of your other pages share the gap, whether one change to your page template covers them (and what to change there) or it is the same edit on each page, what fixing it across the site adds to your Site GEO Score, and Open the site fix, which opens the same fix on the GEO Audit. When the gap is this page’s alone, it says so.

Open the action opens the page’s action for that fix, where there is one, so you can add it to your board; Ask Kevin asks Kevin what to change on this page. The five biggest fixes show first, and the button under them lists the rest of the numbered fixes. Small fixes sit apart under Housekeeping, unnumbered: worth doing the next time you edit the page. When every fix on a page is small, the list says No big fixes left.

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Every check on this page

Every check behind the score, under Recognition, Answers, Format and Trust, with the page’s score for each. Each check shows its name, a bar for how close it is to full marks and what Koalr found. A check with a fix shows what fixing it adds: click it to open that fix in the list above. Short of full marks folds the checks at full marks into one line under each letter; All lists every check. A check the page already does, confirmed by Koalr’s page check, reads Koalr checked: done, and one this kind of page does not need reads Not needed.

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Kevin’s top tips

This page’s highest-priority actions, with Kevin’s chat underneath. Tap a tip for the evidence and to add it to your board, or ask Kevin anything about the page: he has the audit, the crawl and the citations for it.

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What each AI platform looks for

Each AI platform has its own list of what it looks for in a page. The same logos sit on each fix, saying which platforms look for it, such as ChatGPT and Gemini look for this. Lower down, one row of tiles takes the platforms one at a time: ChatGPT, Perplexity, Gemini, Claude, Google AI Overview, Google AI Mode and Microsoft Copilot. Each tile says whether that platform cites this page in your tracked answers and how many of the page’s fixes touch its list. Pick a platform for a line on what it looks for and the fixes in question; click one to jump to it.

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Open actions

All actions for this page: everything still to do for it, from the audit checks and the page analysis. Everything you would fix in one editing pass arrives as a single action, named for the page and listing each fix inside it, so a page with dozens of findings reads as one job rather than dozens of rows. Open it for the full list and use Board to add it to your board. Where a rewrite of the page’s wording is the answer, the action hands the page to the Content Studio refresh workbench.