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Definition. The tone of the answers that mention your brand, scaled to 0 to 100. Higher is more positive. Sentiment is an average over mentions, so a run with no mentions leaves it blank rather than showing zero.

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How Koalr scores it

Each answer that names you is classified for how it treats you: from Strong Endorsement through Moderate Recommendation and Neutral Listing down to Critical Mention. Those classifications produce the 0 to 100 score. The Prompt detail view shows the classification for each answer so you can read the tone yourself.

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How to read it

  • Strong sentiment is a genuine asset. AI describes you well when it brings you up.
  • Weak sentiment usually means inaccuracy. AI often repeats something that was true years ago, or was never true. The Dashboard’s How AI describes you cards show the exact words AI reaches for and the constraints it raises (capacity, hours, scope), which tells you what to clarify in your content.
  • Constraints are not always negatives. “Only serves the South West” is a factual boundary AI emphasises, not criticism. Decide whether it is one you want stated.

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Branded prompts

Sentiment on branded prompts (ones that name you) is the most useful branded figure: when asked about you directly, is the tone favourable? Branded sentiment is shown per prompt and is excluded from the Dashboard average. See Branded prompts.

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Where it appears

Dashboard headline card and trend, Prompts page (per prompt), Prompt detail (per answer), Multi-Site Dashboard, reports and the Looker Studio dataset.