The page reads from the latest completed run. Check the Data as of stamp. If the site is paused, start a run from All Sites. If a run is in progress, wait for it to complete before comparing. Ask Kevin “when did my data last update”.
Platforms answer at different speeds and a prompt’s row shows which have returned and which are pending. If a platform stays pending for hours, the run will complete without it and the next run picks it up. Nothing is lost.
The latest run has completed but its per-prompt figures are still being computed, or historical figures are being recalculated after a change to how mentions are detected. A notice appears while that happens. It settles within minutes; if it does not, email support with the site name.
Almost always a name or domain that matches too broadly (a brand named after a common word, or a domain root that appears inside other domains). Edit the competitor and tighten its name or add the correct website, then start a run.
Mentions are detected by name. Add every name people use for you under Also known as in the site’s configuration, including abbreviations and trading names, and check the prompt detail’s answers to see how AI actually refers to you.
The connection exists but this site has not been linked to a property, or the authorisation has lapsed. Open Integrations (or the site’s Google and Bing sections in Org Admin) and pick the property, or reconnect. Connections are read-only and shared across the organisation.
Google Analytics is not connected for this site, or the property has no AI-referred sessions yet. Connect it under Integrations. Remember the numbers are a floor; see AI Traffic.