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Setting up a run

Create content opens a five-step wizard. Nothing runs, and nothing is spent, until the last step. Why this piece is stored on the finished piece, so a draft opened months later still explains itself.

What the agent does

A pipeline, not one prompt: gather your cached pages and the rival’s, study the page to beat, search for fresh facts, plan the outline, write, polish with an expert panel, finalise. Runs happen in the background; you can navigate away. The job page shows the Workflow as a timeline with each step, its duration and the sources it used, so the draft is traceable to real research.

The right-hand rail

Beside a finished draft:
  • Workflow: the timeline.
  • Outline: the document structure, for jumping around a long piece.
  • Evidence: see below. It appears once the piece has been checked; drafts written before the checks existed do not show it.

Evidence: is this actually optimised?

Above the draft is a one-line verdict: how many of the retrieval conditions the piece meets, out of the ones that could be measured. The Evidence tab breaks that into rows: answers the question in the opening, brand is named, specific enough to be quoted, sub-questions asked the way people ask them, passages sized to be lifted whole, deep enough to displace the page being cited. Each row opens to show why it matters and the exact instruction the writer was given.
  • It is live. Every check re-runs as you edit. If your own polishing buries the answer, you see it immediately.
  • Show evidence highlights the exact sentences each check is about, directly in the draft. It is a view only; nothing is saved into the article.
  • The page currently cited is scored with the same rules, so the comparison is like for like.
  • Find the quote shows the passage an AI would most likely lift, verified word for word against the draft before it is shown.
Evidence means the piece does the things cited pages do. Whether it is cited is measured after you publish, on every run. Nobody can promise a citation, and the Published tab is the only honest way to answer it.

Editing

The editor has Title and Meta description fields and the usual formatting: headings, bold, italic, strikethrough, links, bullet and numbered lists, quotes. Copy takes the piece to your clipboard and Save changes keeps your edits. If you have drifted while editing, ask Kevin on the draft to Put it back in your voice and he re-runs the voice check against your tone of voice document.

Content pack

Repurpose this piece turns the finished piece into a LinkedIn post, a thread, an FAQ block, a 60-second video script, and Article plus FAQPage JSON-LD ready to paste. Everything in it traces to something the article actually says.

Publish and track

Open the draft, add the address you published it at, and measurement begins. From then on every run reports whether AI platforms have started citing it. See Published.