Setting up a run
Create content opens a five-step wizard. When you arrive from an opportunity, a Kevin recommendation or an action, a Strategy step comes first and explains why this piece; the five steps below follow it. Nothing runs, and nothing is spent, until the last step.
Why this piece is stored on the finished piece, so a draft opened months later still explains itself.
What the agent does
Runs happen in the background. The Workflow tab shows each step, its duration and the sources it used. You can navigate away while it runs, and the finished draft stays traceable to real research.The right-hand rail
Beside a finished draft:- Workflow: the timeline.
- Outline: the document structure, for jumping around a long piece.
- Evidence: see below. It appears once the piece has been checked; drafts written before the checks existed do not show it.
Evidence: is this actually optimised?
Above the draft is a one-line verdict: how many of the retrieval conditions the piece meets, out of the ones that could be measured. The Evidence tab breaks that into rows, such as whether the piece answers the question in its opening, uses the words buyers type in its title and answers their follow-up questions, names your brand and is specific enough to be quoted. Each row opens to show why it matters and the exact instruction the writer was given.- It is live. Every check re-runs as you edit. If your own polishing buries the answer, you see it immediately.
- Show evidence highlights the exact sentences each check is about, directly in the draft. It is a view only; nothing is saved into the article.
- The page currently cited is scored with the same rules, so the comparison is like for like.
- Find the quote shows the passage an AI would most likely lift, verified word for word against the draft before it is shown.