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These two describe your site, not your visibility in AI answers. A site can score well on both and still have a low Prompt Visibility Rate; that means AI can read you but is not choosing you yet, which is a content and authority problem.

Site GEO Score (0 to 100)

The average AI readiness of your scored pages, where each page is scored across seven categories: Content Extractability, Structure, Answerability, Entity Clarity, Grounding Signals, Authority Context and Readability. Pages you have marked not optimised are excluded. See GEO Audit. The colour scale runs red through amber to green across 0 to 100, and the same scale is used on every page and check so the whole audit reads consistently.

AXO score (0 to 100)

Agent Experience Optimisation, weighted: Schema Markup 40%, AI Crawler Access 35%, llms.txt 25%.
  • Schema: the average validation score of pages with structured data, falling back to the share of pages that have any.
  • Crawler access: the share of AI bots your site allows in fully.
  • llms.txt: 50 for serving the file, plus up to 50 for how well-formed it is. 0 if absent.
Parts that have not been audited yet are left out and the score is rescaled over the rest. See Agent Experience.

Which to fix first

AXO. If a crawler is blocked, nothing on the page matters for that platform. Then the GEO Audit’s Quick Wins.