Funnel stages

When Koalr generates prompts it classifies each by funnel stage: how far along the buying journey the person asking it is. That is how a site’s set comes to cover the whole journey, and it is one of the fallbacks the Content Studio uses when it recommends the depth a piece needs. The stage is not shown as a column in the app; this page explains the taxonomy so you can read a prompt set with it in mind.

Discovery levels

Stage	What the buyer is doing	Example
Broad Discovery	Short, generic category query: how someone starts exploring a topic for the first time	”CRM software”
Category Narrowing	Adds one qualifier to narrow the category. They know roughly what they want	”CRM for agencies”
Attribute Based	References a specific feature, specialisation or attribute they care about	”CRM with built-in email sequences”
Use-Case Driven	Describes a real scenario. They explain what they need, not a category	”I run a six-person design studio and keep losing track of client follow-ups”
Niche Intent	Very specific, long-tail query. Only a true specialist would match it	”CRM that syncs with Xero and handles retainers”

Awareness stages

Some prompts are classified by awareness instead:

Stage	What it means
Problem Aware	The user knows they have a problem but has not started looking for solutions
Solution Aware	The user is exploring types of solutions but has not chosen a specific product or provider
Product Aware	The user is comparing specific products or providers and is close to a decision

Prompt shapes

Koalr also generates prompts in different shapes so your tracking reflects how people actually phrase things: Equivalent (the core query rephrased naturally), Specification (a specific angle or qualifier), Scenario (first-person, use-case driven), Follow-up (the next question after initial research), Clarification (“what is” or “how does” educational queries) and Temporal (time-bound: “latest”, “new”, a year).

Why it matters

Broad prompts are crowded. Every answer names several big brands and Share of Voice is diluted for everyone. Do not judge yourself on these alone.
Specific prompts are winnable. A focused page that answers a use-case or attribute question directly is exactly what AI platforms lift into an answer. Start there.
Content depth follows stage. When the Content Studio recommends a length, it looks at the pages currently winning that prompt and, failing that, at the content type and funnel stage.

The Dashboard’s Topic Breakdown shows where in the journey you are visible and where you disappear.

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Discovery levels

Awareness stages

Prompt shapes

Why it matters

​Discovery levels

​Awareness stages

​Prompt shapes

​Why it matters

Discovery levels

Awareness stages

Prompt shapes

Why it matters